At times the you have to love the irony of searching for new design and inspiration or just checking the news, take the climate summit in Copenhagen the other year with all the limos, but Nika Rams concept label to put on paper products to try to get people to use less, now get this for irony, was found in a book!!
OK so the book will be looked at and used countless times so its not a waste but the thought of finding it in a book brought hearty chuckle from me. But its a commendable idea to try and get people to think about the things they use and throw away. Paper is recycleable but think of all the energy that goes into growing the trees, logging them, pulping, bleaching etc and then the transporting to the store and eventually back home there is a lot more energy used than most people realise.