I’ve got a blog and I’m not afraid to use it

Got-A-Blog

Back in when we first started blogging, way back when they first began, before every man and his dog had one, well before Facebook, Instagram, Blogger and even MySpace (remember that one) our blog was a simple way to share all our photos and updates with our families while we travelled. Blogging has come a very very long way and with good reason. Each and everyone of us has an idea, an opinion and story to tell and blogging has certainly become the way to get it out. I absolutely love blogging. I love finding interesting pieces, unique designs and sharing all this including our knowledge with the world.

I was recently asked when speaking to a prospective client, ‘Why do I need a blog on my website?’ This person was convinced that blogging was a waste of time for their business and all they needed to do on their website was have some contact details.

Sometimes it’s hard to change peoples opinion but here’s why I believe having a blog is an essential business tool.

Websites are a living, breathing part of business these days. If you’re not online, chances are you’re missing out on a lot of business. If you think you don’t need the extra business, then congratulations to you, I’m guessing you’re running an amazing business, but if you’re like the rest of us who could always use a little more, then keep reading.

You’re standard three pages on a website are the home page, about us page and contact us page, but there’s one more that should be essential for EVERY website. The Blog. This humble little page is your voice in the world. It lets your customers and potential customers hear from you. They get to understand how you think, how you work, what you’re skills are and gives them a glimpse into what it would be like to work with you.

Let’s face it anyone can create and amazing homepage, about us page and contact page, but it’s only you that can make you’re blog special.

You might be thinking ‘I’m a plumber, what on earth will a blog do for my business?’, here’s the thing, blogs are incredibly personal, even corporate blogs have a personal element to them because you’re writing from your own words. To all you plumbers out there that aren’t sure what to blog about, let me show you the world of DIY!! DIY is big business these days especially in the blogging world so if you can create content that is knowledge based, even throw in a few new products posts every now and then, you’ll be amazed at the feedback you’ll get.

I’m not saying that you need to give away all your trade secrets but sharing your knowledge gives people confidence in your skills and can lead to more business for you.

Have I convinced you to get a blog? What’s your experience in blogging been like? Have you found it’s helped your business? We’d love to hear from you, so use the comments below.

Original photo from Unsplashed, reworked by us.

Lisa Lloyd

I'm a graphic designer, blogger, print maker and lover of food. I love working with small businesses and making their branding shine.When I'm not in front of the computer, I'm hanging out with the coolest people I know (the hubby, the toddler and two puppies).

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